Whether commuting, mountain biking, road cycling, or track racing, even BMXing, iOptix have the right eyewear for you. Different disciplines of cycling create different demands on you the rider, whether it be the ever present U.V. light, road dust, rain, wind, mud the list of elements that your eyes are subjected to is endless.
Dragon eyewear, ski and snowboard goggles and moto-x goggles are available from iOptix and are kept in stock at our UK store room. You can receive them post free in the UK and at low cost to the rest of the world. iOptix are an authorised stockist of genuine Dragon eyewear products.
Dragon eyewear set out to be the leading independent eyewear and accessories brand in the active youth lifestyle market by supporting the best athletes with the best product. That mission still holds true today and is the driving force behind the company’s success and heritage.
Dragon
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Dragon APX Ski Goggle
Dragon_APX
£128.00
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Dragon D2 Snow Goggle
dragon_d2
£47.99
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Dragon DX Ski Goggles
dragon_dx
£42.99
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Dragon Lil D Ski Goggles
dragon_lilD
£32.99
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Dragon Mace Ski Goggle
dragon_mace
£76.99
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Dragon Rogue Snow Goggles
dragon_rogue
£66.99
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Dragon DXS Ski Goggle
Dragon_DXS
£40.00
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Dragon Spare Lenses
dragon_spare_lenses
£16.99
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Dragon Vendetta MX Goggles
vendetta
£48.00
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Dragon APXs Ski Goggle
APXs
£129.99
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Dragon MDX MX Goggles
MDX
£32.00
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Dragon MDX MX Tear Off's x50
722-0634 MDX Tear
£15.99
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In 1993, in a garage in Capo Beach, CA, founder Will Howard aimed to build a company that encompassed his passions for surfing, snowboarding, and riding dirt bikes. Enthusiasm and knowledge of the market bore Dragon’s first and still primary product, sunglasses. The company began distributing to local surf shops before expanding to Hawaii and Florida, and later Australia and other international markets.
Dragon gradually extended its reach as well, developing innovative, diversified products in all eyewear categories. With an emphasis on creating functional, high-quality merchandise that appealed to the youth market and pushed the status quo, Dragon introduced a number of innovative products early on. “We saw an opportunity to add snow goggles to the line-up by aligning ourselves with the emerging snowboard market,” says founder Will Howard. “We loved riding and realized snowboarders were treated as second-class citizens just like we were as a start-up, so we thought that would be a good match.” From there, Dragon recruited snowboarders Jamie Lynn, Chris Roach, and a few others. Many years and many ride days later, Dragon has established itself as a leader in the snow goggle business. Dragon still enjoy an abundance of pro athletes and followers whom not only wear Dragon’s latest and new products but also test prototype products and supply them with important feedback to ensure the product is 100% perfect when it reaches you.
More recently, Dragon’s innovative approach has lead to further market-leading developments, including the first-ever sunglasses and goggles made from 100% renewable origins. The development of the ECO (Environmentally Conscious Optics) series, a product originally inspired by longtime Dragon team surfer Rob Machado, represents the ambitious, avant-garde, athlete-inspired mindset that Dragon was founded upon.
Through it all, Dragon has continued to be true to its roots. Original snow team rider Jamie Lynn, along with Dragon’s first surf team rider, Shane Dorian, remain on the team roster today. With top-tier product and athletes in mind, Dragon’s roster has grown to include some of the best surfers, snowboarders, moto riders, and wakeboarders in the world.
Still run by the founder, Dragon remains a youthful, free-thinking, alternative, edgy brand that appeals to the core participants of action sports. Dragon endures as one of the few independent brands in its field, and will continue to grow and lead the youth lifestyle market.